Romain Roques, Managing Director & Co-founder of La Brigade de Véro, gave us a few minutes of his precious time to go back with us on the history of the company, its offers and the beginnings of the collaboration with Melba.
It all started when Véronique decided to lose weight. She started looking for a diet that suited her, with good products and few constraints, but she couldn't find anything!
She started cooking for herself, and one thing led to another, her friends asked her if she could also cook for them. At the end of 2016, Véro and her son Arthur thought it might be a good idea to launch a company offering healthy and balanced dishes. After much discussion, they launch the business in March 2017 with Véro' husband and Romain.
At the very beginning, customers came to pick up their meals directly in Alès, in the kitchen. Some time later, the team started to deliver to the customers with their own cars.
With an explosion of requests and growing success, La Brigade De Véro decided to use Chronofresh, a French national delivery service, to deliver to its customers all over France.
The Brigade De Véro proposes a diet rebalancing. Every week, they put together a balanced menu, which is then proposed to the customers. Each customer can personalize their menu (without meat, veggie, fish...) and then La Brigade de Véro sends them their meals of the week.
All the dishes are home-made and the products come from local produce in direct circuit. One of the specificities of La Brigade De Véro: There's no recipe catalog and the dishes change regularly.
La Brigade De Véro positions itself as a traditional competitor to the "classic" box diets. The latter offer meals between 1200 and 1400 calories per day, whereas the menus proposed by La Brigade De Véro are around 1100 calories. The advantage of this is that you can still keep some small pleasures, such as a glass of wine or a square of chocolate!
Mid-2018, with an exponential growth, La Brigade De Véro had to manage all the supplies and to structure the recipe and food costs. The team were therefore looking for a solution to improve this part and accompany its development.
Romain chose Melba and proposed the tool to the team that tested it and adopted it immediately. From there, the team started to improve its margin. They also had a more precise idea of what a menu costed and managed to simplify their order management.
La Brigade De Véro has gone from 40% to 28% material ratio, which has allowed the purchasing department to be radically structured. For Romain, whether with Melba or another tool, it is certain that the results would have improved. He knows, however, that Melba played a huge role in this.
Romain and his team are waiting for the release of a specific feature: to be able to search directly in the application for the Ciqual food composition tables as well as the nutritional values and to be able to import them on the ingredients list.
That's good timing because the new traceability module has just been released! Check out Melba's new pro plan without further delay!