In France, Snapchat has more than 8 million active daily users, the majority of them are young people between 13 to 25 years old. Discover how to entice these famous "millennials" that companies around the world covet.
The Snapchat phenomenon must not have escaped you. In France, the application has more than 8 million active daily users, the majority of them are young people between 13 to 25 years old. These famous "millennials" are coveted by companies around the world.
What are the reasons for this craze, and how can you take advantage of it to develop your marketing actions for the under -25 target group?
Melba conducted the survey for you.
Let's start from the basics. What can this application be used for?
Snapchat is a service for sharing ephemeral photos and videos between friends. You only have a few seconds before the content disappears for good. This difference may seem minimal compared to other applications of its kind, but it allows you to share moments of life with more spontaneity, without fear of ridicule, or that an embarrassing image will find you in the future. The numbers below speak for themselves:
If you want to draw in the under 25, this is a channel that will speak to them for sure, and it costs nothing!
Here are 6 ways to integrate Snapchat into your marketing strategy.
Like all social networks, you need to have as many friends as possible to make Snapchat interesting for you. To develop your audience, the first way is to spread the word on your website and on your Facebook and Twitter accounts. But it is not always enough.
Fortunately, the application has devised a fun way to share your account: all profile images are also QR codes.
To add someone, all you have to do is take a photo of their avatar, and you're done. Snapchat even offers a printable format to display in your restaurant.
To print your QR code, go to the Snapchat site, log in and download your snapcode.
Your customers will be notified when they arrive in your restaurant and can easily add you.
The Snapchat Story allows you to share your photos and videos for 24 hours to all of your contacts.
The opportunity for you to share more personal content than on traditional media. A good idea may be to take a behind-the-scenes look at your restaurant, filming your employees at work or while relaxing. This allows you to create emotional proximity and personability with your customers, and therefore, develop their loyalty to your establishment.
Also film your events and broadcast them in your story. Your customers will get an idea of the ambiance of your restaurant.
In terms of marketing, we often come back to old recipes that have shown their effectiveness: promotional codes. With Snapchat you will be able to do it in a personal and original way.
Our advice: snap promotional secret codes by offering deals (free delivery costs, desserts or drinks…) to those who have taken a screenshot. The ephemeral nature of these codes will create a sense of urgency, and will entice your customers to come even if they did not intend to.
In addition, targeting benefits to a certain segment of your customer base will make them feel like they are getting special treatment. They will feel like VIPs: this is an opportunity to retain your customer base.
Have your customers sneak inside your restaurant in exchange for exclusive offers, like a free appetizer or a small dessert. They will have to provide you with proof of this by showing the snap in question in their story. This snap must contain the name of your restaurant and the proposed offer. One way to take advantage of the virality of this platform.
Snapchat continues to grow and now offers Geofilters on demand. You will soon be able to create your own geolocated filter (your logo for example), which your customers can use around your restaurant. Many cities and large companies use this service, and it will be accessible for small companies from 5 €. The price will depend mainly on the duration of activity and the size of the perimeter of your filter.
This on-demand service is not yet available in France but is coming soon!
We all have witnessed this scene: a customer who spends 10 minutes looking for the best angle to photograph his plate, even if it gets cold... Don't ask yourself why. This is the "Food Porn" trend!
Instagram has made it a success, so why not you! The principle is to create the most attractive image to share on social media. Now that you've created and promoted your Snapchat account, it would be a shame not to take advantage of it. Make your fans salivate by sending them the most beautiful photos of your dish of the day, or of a cocktail just before leaving the offices. Guaranteed effect 🙂
You know, if your customers have something to say about their experience in your restaurant, they will not hesitate to do so on the internet. In this case, it would be better for it to be “one to one” on Snapchat, rather than on public platforms like Yelp or Google.
By focusing your efforts on promoting on Snapchat, you will create a privileged communication channel between you and your customers. Take the time to respond to them even if their opinion is critical. This allows you to defuse the crisis by talking, and then to make improvements on your service or your menu. If you have positive comments, you can even ask to share them on the online.
Snapchat allows you to create closeness with your customers, to share real experiences instantly. Still only a few restaurants use Snapchat, see the opportunity to stand out and surf this phenomenon.
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