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We will support you from day 1 and remain available to assist you at any time. You will never feel lost.

Easily invite your colleagues by email. They will receive individual access permissions which you can configure and revoke.

Connect multiple point of sales of productions sites to a single interface and leverage standardized data and operations across your whole business.

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It's not easy to open a restaurant. Follow our guides to build your business plan, understand legal requirements, prepare your operations and avoid major errors

Open you restaurant with confidence

A clean recipe database can help you a lot. Get rid of Excel and discover how you can boost employee statisfaction, train your employees better, increase profitability and save time in your operations

Get the most from your recipes

Make sure you adopt best practices. Discover our advices to simplify operational aspects of your restaurant.

Optimize your restaurant management

Profit optimization is a complex task. Discover our guides and advices to start on a good ground: measure performance, reduce costs, increase sales

Increase your profits

Learn how to manage stocks and inventories with ease thanks to simple features

Manage stocks and inventories

Learn about the tools and best practices to optimize your production: prepare your production sheets, streamline the kitchen work, reduce waste...

Organize your production

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With the help of Melba, we were able to reduce our food cost from 40% to 28%!

La Brigade De Véro X melba : Discover the collaboration

La Brigade De Véro - From 40% to 28% food cost in a few months

You have done an incredible job. I have many contacts I'm going to put you in touch with.

Melba has gamified the process of entering your recipes. It’s quite addictive!

Discover melba's features related to menu engineering

Melba : Features related to menu engineering

Read what our clients have to say...

One of the key things restaurant owners can do to target their customers is letting local residents know where you are. Putting your business at the forefront of those customers can dramatically increase your point-of-sale traffic and local awareness.


In France alone, Waze has almost 12.5 million users every week. Its free use makes it one of the most used GPS applications in France. However, you should not be too gullible about its price: "if it's free, you are the product". Indeed, Waze uses the data of its users to then sell advertisements in the application.

Waze local is an advertising offer aimed at merchants who want to attract traffic to their point of sale. The goal is to target drivers in a defined area via smart ads.

This is an attractive solution compared to traditional search engine advertising, since the advertising volume and competition are much lower.



For the moment the ROI on Waze Local is very interesting, mainly thanks to the low number of companies currently using the service. Waze local has two offers:

The Start offer: from $ 2 / day, start generating store visits with a pin on the map. If you have multiple points of sale, you can add up to 10 to the map.

The Plus offer: if you have more than one restaurant or franchise, you can add up to 50 franchises

Waze offers several ad formats to suit the needs of each client:

Sponsored Pins: Pins appear like any other sign and warn motorists of the presence of your point of sale nearby.

Sponsored search: thanks to this feature, as soon as a user searches for a route, your point of sale will appear at the end with your logo.

Takeover (at a standstill) : when the driver is at a standstill, the Takeover format highlights a sign with your offers to the motorist.

Thanks to the Waze Ads interface, you have access to different insights concerning your campaigns: reach of your ads, engagement, frequentation of points of sale... You also have the possibility of controlling your budgets by adjusting according to several criteria.

To maximize your ROI, we recommend that you try Local Waze as part of promotional offers or events.

Calculation of margins, comparison of dishes, identification of optimization levers...

The health crisis continues to persist and despite a gradual resumption of on-site service, many restaurateurs are struggling to attract customers. To put all the chances on your side, why not try to guide drivers to your restaurant?

Description of the Waze Local offer for merchants wishing to attract traffic to their point of sale.

How to guide drivers to your points of sale with Waze?

Stop steering your business by its revenues and start making sure your become more and more profitable!

Manage sales

Discover how to guide drivers to your points of sale with Waze Local.

How to Guide Drivers to Your Points of Sale with Waze?

Stop steering your business by its revenues and start making sure you become more and more profitable!

In the restaurant business, many hours are spent preparing orders from food wholesalers and other suppliers. Find out how you can optimize your ordering processes with Melba.

Find out how to optimize your ordering process: identify your suppliers, evaluate your sales forecasts, convert your recipes into shopping lists, distribute them to orders and send them directly from Melba.

Procurement in Food Services: Everything you Need to Know!

For René Redzepi, chef of Noma--considered one of the best restaurants in the world: "It is imperative to have the best products and therefore the best suppliers. Without them we would not stand out from other restaurants." Products are the basis of everything in a kitchen, so their selection must be the chef's main concern. Discover our 6 alternatives to traditional suppliers:

Discover our 6 alternatives to traditional suppliers!

Take advantage of the holiday season to optimize certain aspects of your business which your customers are sensitive to.

Take advantage of the holiday season to optimize certain aspects of your business.

6 Good Ideas for a Successful Holiday Season in Your Restaurant!

Each nationality has their own food preferences and habits. Knowing them will be beneficial to you in order to better welcome the foreign clientele and meet their expectations!

Discover how to attract the main types of foreign customers: Chinese, Americans, Japanese, Germans, British, Spanish, and Italians.

Restaurant: How to Attract Foreign Customers

The work of a restaurateur, caterer or baker is not an easy job. With melba, you can save time in managing your operations by efficiently organizing your supplier and recipe data.

The work of a restaurateur, caterer or baker is not an easy job. With Melba, you can save time in managing your operations by efficiently organizing your supplier and recipe data.

Restaurant Management: 7 Features that Save Precious Time

The Snapchat phenomenon must not have escaped you. In France, the application has more than 8 million active daily users, the majority of them are young people between 13 to 25 years old. These famous "millennials" are coveted by companies around the world.

What are the reasons for this craze, and how can you take advantage of it to develop your marketing actions for the under -25 target group?

In France, Snapchat has more than 8 million active daily users, the majority of them are young people between 13 to 25 years old. Discover how to entice these famous "millennials" that companies around the world covet.

Using Snapchat to Attract New Customers to Your Restaurant

Do you own or plan to open a restaurant? Explore 6 themes to learn as much as you can and optimize your business.

Better Manage Your Restaurant: 6 Themes to Explore

The last Sunday in May is fast approaching, and with it, Mother's Day! This special weekend will see a large influx of people: your restaurant will attract many families and potentially new customers. That's why it's important to pay special attention to your offer.

Each event is a new opportunity to distinguish yourself. For Mother's Day, compose a special menu, adapt your decorations, modify your playlist, advertise yourself, plan the event!

Mother's Day: 5 Tips to Boost Your Restaurant's Sales!

Do you send emails to your customers? Whatever the size of your establishment, they can be very useful and significantly increase your attendance rate.

Retrieve Emails from Your Restaurant's Customers to Increase Traffic.

When was the last time you renegotiated with your suppliers? It's one of the best ways to reduce your costs and improve your profitability. Negotiation is something totally accepted in the professional world, even necessary. Here are 7 tips that we think are important to know before starting negotiations with your suppliers.

Learn how to negotiate with your suppliers in order to reduce your costs and increase the profitability of your establishment.

Make sure you adopt the best practices. Discover our tips to simplify operational aspects of your restaurant.

Good inventory management in food service helps to avoid waste, ensure that demand can be met, and avoid tying up cash. Find out how to optimize your inventory in this article!

Discover how good inventory management in food service can prevent waste, ensure that demand can be met and avoid tying up cash.

Inventory Management in Food Service: Increase Your Cash Flow and Reduce Your Losses

According to Michel Del Burgo, a former Michelin-starred chef, "one of the most difficult things is to manage to standardize the dishes, so as to be able to offer the same service to all customers, every day." Perfection in the kitchen consists of thousands of details that are optimized. It has nothing to do with improvisation and inspiration. Everything is predetermined here. In the kitchen, a range of methods must be implemented and followed to ensure optimal production. Here are our tips on how to achieve this.

Discover how to unleash the potential of your kitchen and optimize your production.

Unleash the Production Potential of Your Kitchen: The Ultimate Guide

Do you wish to open or to take over a restaurant? Do you feel like you lack skills in certain areas? Following a training course can be a good way to prepare yourself quickly and to improve your skills, thanks to the teaching from industry professionals.

If you are planning to open your restaurant, several training courses can help you acquire business knowledge quickly. Don't miss out!

Discover the 5 Best Training Courses to Open a Restaurant

Are you struggling with your social media strategy for your new restaurant? Overwhelmed by all the things you need to know? Not sure whether you have all the keys in hand to implement an effective strategy? Our 5 step guide is here for you!

Opening a restaurant? Find out how to get started with your social media!

Social Media Marketing for Restaurants: 5 Tips for a Good Start

The food service industry is constantly renewing itself through new concepts, products and ideas. Opening a restaurant in 2023 is nothing like opening a restaurant ten years ago.

Every day people take the plunge and open their own restaurant. Are you tempted by the adventure? If so, Melba has prepared the ultimate guide to help you open your restaurant!

The Ultimate Guide to Opening a Restaurant in 2023!

To build your business plan, you will need to focus on preparing your draft and calculating your profitability. Melba allows you to do this work simply and efficiently.

Preparing a business plan is one of the key steps in opening a restaurant. Find out how Melba can help you succeed at this step.

How to Efficiently Prepare Your Business Plan with Melba?

Are you planning on opening your own restaurant? You need to recruit staff but don't know where to start? Perhaps the use of a HR software could help you in these steps.

Opening a restaurant? Discover the 7 best HR software for your future restaurant!

The Top 7 HR Software for Your Future Restaurant!

Before opening a restaurant, it is important to choose an appropriate legal status. This will depend on your taxation, the level of capital required and the level of personal risk you will take on for the structure's indebtedness.

Opening a restaurant? Compare the different types of legal structures before you start.

Opening a Restaurant: Which Legal Status to Choose?

Everyday, at least three people in France take the plunge and open their own restaurant. Tempted by the adventure? Melba has the ultimate 6 steps not to be missed!

Opening Your Restaurant: The 6 Essential Steps to Follow

Passionate about gastronomy, are you planning to open your own establishment soon? Between subsidies, exemptions, preferential loans and support solutions, there are subsidies available and melba lists them for you!

If you are planning to open your restaurant, several structures can provide you with financial assistance. Don't miss out!

Opening a restaurant: the 10 grants and subsidies to get off to a good start

Break down your income statement from sales to net income by studying its different items and learning how to follow the right ratios: gross margin, multiplier, etc.

Break down your income statement from sales to net income by studying its different items and learning how to follow the right ratios: gross margin, multiplier, etc..

Ratios and Indicators to Follow for a Restaurateur, Caterer or Baker

A pricing strategy for your wine list is vital to the long-term success of your restaurant. If the wine is priced too high, you won't sell enough wine and if the wine is priced too low, you won't sell enough high-margin wine. Remember, the first thing you need to do is develop an overall pricing strategy.

Discover the best ways to price your wine list

Managing a restaurant requires asking the right questions in order to control its profitability as well as possible. The prosperity of an establishment depends on its profitability. In order to optimize the latter, it is necessary to work on all the components of your restaurant. Discover more about food costs and how to reduce them.

Learn more about the food cost basis and how to reduce your food cost percentage

The ultimate guide to food cost restaurant

In the restaurant sector, as elsewhere, "beginning of the year" is associated with "accounting"! Many have just received their balance sheets and, for some, the economic results may have not lived up to initial expectations.

While the balance sheet is important because it reflects the financial health of your establishment, it's too often poorly controlled and under-exploited. Here are a few tips to help you better understand it. This will make it easier for you to place measures to improve your performance.

Discover some tips that will help you better understand the balance sheet. This will make it easier for you to put in place measures to improve your performance.

Balance Sheet and Profitability: 5 Tools to Improve Your Restaurant's Economic Performance!

Your restaurant's menu is the basis of your business: it will determine your offer and attract your customers. Did you know that a few simple changes to your menu can very quickly increase your profitability?

Here are Melba's 15 tips and basic principles to increase your turnover all thanks to your menu!

Discover how to increase the profitability of your menu with these 15 tips! Optimize your menu, your offer, your prices, etc.

Restaurant: 15 Tips to Increase the Profitability of Your Menu

Whether it's winter by the sea, summer in the mountains, or simply persistent bad weather, most restaurateurs experience periods of low activity. At these times, you are fighting for fewer customers, so the competition is even stronger.

Here are the 3 ways to help you stand out and stay afloat while waiting for better days.

Discover 3 techniques to resist the low season: build loyalty, reduce your costs and increase your turnover through targeted promotions.

Low Season: 3 Ways to Improve Your Sales and Absorb Your Fixed Costs

You learned in the first part of our series on pricing that there are relevant indicators and calculations that allow you to analyze your costs as well as possible.

Therefore, we have introduced the concepts of cost of goods sold, gross margin, margin on labor costs and finally margin on production costs.

Now let's look at other indicators that will allow you to have a better transparency on your prices and to set them as well as possible.

Find out how to compare your products on the different dimensions of profitability analysis to make effective decisions - focusing on net margin

Determining the Right Price for the Dishes on Your Menu?

Profit optimization is a complex task. Discover our guides and advice to get a head start: measure performance, reduce costs, increase sales

In the restaurant business, a recipe database is a must. This document allows the chef to structure their knowledge and to calculate the profitability of their recipes. It also allows the chef to organize their production efficiently while enriching information.

Find out how to manage your recipe knowledge with recipe database.

Everything you Need to Know about Menu Engineering

Are you looking to optimize your recipe databases? You've come to the right place! Melba specializes in online recipe databases.

Discover 4 inspiring examples of recipe databases to learn how to optimize your profitability and efficiency in the kitchen.

An introduction to recipe databases (with examples)

In mixology as in cooking, the variety of ingredients and blends leads to complexity in management. However, we must be vigilant because it is easy to lose margin points for not much!

How to make your recipes strategic and profitable elements of your menu?

Adapting a good family recipe to commercial cooking can sometimes be a perilous operation! And for good reason, recipes designed for 4, 6 or even 10 people can reveal technical complexities when they have to be scaled up, daily, for several hundred customers!

Hygiene and traceability are crucial subjects for any professional of the CHR. However, the implementation of good practices in order to guarantee maximum food safety for your consumers requires knowledge and understanding of the issues of hygiene and traceability. Discover the steps to follow to achieve this.

Hygiene and traceability: everything you need to know to guarantee maximum food safety for your consumers

HACCP in Catering: Everything you Need to Know

It is important to ensure food safety in your establishment. To do so, you need to identify hazards and assess the risks to food safety. Find out how to do it with the 5M method!

The 5M or Ishikawa Diagram: Discover the Methodology

Product labeling is a key issue for the safety and health of your consumers. The INCO regulation allows to modernize the labelling of food items at the level of all European countries and to facilitate the understanding of the consumers.

Find out everything you need to know about the INCO regulation

Understand the INCO Regulation in 2 Minutes

Make sure you are in line with legal requirements regarding health control, temperature records, suppliers labeling, etc.

How to Guide Drivers to Your Points of Sale with Waze?

Manage Sales

What's Local Waze?

How does advertising work on Waze?

Optimal prices