Take advantage of the holiday season to optimize certain aspects of your business.
Take advantage of the holiday season to optimize certain aspects of your business which your customers are sensitive to.
Snaking magazine published in 2016 that restaurant attendance increased by 10% on average during the month of December. According to a study by the npd group published last year, the average expenditure for dinners taken in sit-down catering increases by 20% in France, during the end-of-year holiday period. If the customers are more numerous and ready to spend more, they are, on the other hand, more demanding on the quality of the expected service. It's therefore important that the lack of personnel is not a stressor for your employees.
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The month of December is also a period when the type of clientele changes. The restaurants are more frequented by families. Happy children are an essential point in the loyalty of your customers!
There is a net increase in expenditure by the customers in the restaurant sector in December. Customers tend to indulge in a dessert or drink more easily compared to the rest of the year. Take the opportunity to offer an adapted drink menu.
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In France, more than 35% of the population follows a specific diet. If you opt for a unique menu, don't forget to check the dietary constraints of your guests (special diets, prohibited foods, allergies, etc.). The more you will be able to anticipate these elements, the more your service will be fluid and qualitative and pleasant for your staff as for your customers.
Communicate on your menu and events on social media. Make your customers salivate by making them follow your preparation (test recipes, cocktails, etc.) Be visual and aesthetic: rely on authentic photos made with care. Also, take the reflex to contact your customers from last year to tell them about your events for this year. If they were happy customers last year, there's no reason they wouldn't come back this year 😊.
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Pay extra attention to the decoration, to your table linen. Keep in mind that your ambition is not only to satisfy your customers with this service but also to make them come back!
Happy New Year's Eve to you!